Why Trump Gets Away With Lying

When people feel marginalized, blatant lies can pass for authenticity.

Authentic?

Photographer: Kevin C. Cox/Getty Images
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Over the past two years, Donald Trump has lied incessantly and brazenly, and trampled all over traditional norms of respectable behavior. Yet his supporters still admire him and, bizarrely, see him as an authentic figure, honestly and honorably fighting for their interests. For many, it’s difficult to fathom.

But more than 50 years ago, an American sociologist and political scientist predicted that extreme social conditions might make it possible for a vulgar, lying demagogue to appeal to a broad group of ordinary people. Three psychologists have now run experiments reproducing the effect in a set of volunteers holding a mock election — demonstrating how Trump’s vulgarity can be a feature, not a flaw, and a key part of his appeal to a huge swath of America that feels abandoned by the economic and political establishment.