Editorial Board

Facebook's Chronic Evasions

The company needs to be straight with its users about exactly what it does.

Sure, pal.

Photographer: Justin Sullivan/Getty Images

Facebook’s business model is pretty simple. It offers a free service to connect users with loved ones and others of similar interests. In return, it collects data about what its users do online (and, increasingly, offline). It then uses this data to sell targeted advertising. The whole thing works brilliantly.

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