Joe Nocera, Columnist

Gun Companies Need This Gun-Control Measure

"Smart guns" are the exciting new product that the industry needs to revive lagging sales.

February 16, 2018 at 2:17 PM UTC

Joe Nocera is a former Bloomberg Opinion columnist. He has written business columns for Esquire, GQ and the New York Times, and is the former editorial director of Fortune. He is the host and writer of the Bloomberg-Wondery podcast "The Shrink Next Door."

Win-win.
Photographer: Joerg Koch/AFP/Getty Images

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Two days before the horrific school shooting in Parkland, Florida, that killed 17 people on Wednesday, Remington Outdoor Co. announced that it was filing for bankruptcy protection.

Remington Outdoor is the world's biggest gun company. In addition to Remington rifles, its brands include Bushmaster, Marlin and DPMS. It is owned by the private equity firm Cerberus Capital Management, which is run by Stephen Feinberg, the secretive billionaire investor and pal of President Donald Trump.