Barry Ritholtz, Columnist

Three Ideas for How Apple Should Use All That Cash

The company is great, yes, but it can't let so much money sit idle.

January 26, 2018 at 6:21 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

You listening?
Photographer: Scott Olson/Getty Images

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Back in November 2017, I suggested that Apple Inc. should use some of its immense cash stockpile to buy rather than build its video library and streaming offerings. My idea1516989161306 was a straight purchase of Netflix Inc. in an all-stock deal valued at about $100 billion. That was a nice premium to where it was trading then, using Apple’s valuable stock currency to beat Amazon.com Inc. or some other buyer to the punch.1516994032291

But all the pushback: It's too expensive! Apple can build it! It doesn’t do big acquisitions!