Joe Nocera, Columnist

Sweden Figured Out How to Stop People From Smoking

The secret weapon: Snus, tobacco that doesn't kill people.

June 8, 2017 at 3:20 PM UTC

Joe Nocera is a former Bloomberg Opinion columnist. He has written business columns for Esquire, GQ and the New York Times, and is the former editorial director of Fortune. He is the host and writer of the Bloomberg-Wondery podcast "The Shrink Next Door."

Tobacco, yes. Cancer, not so much.
Photographer: Olivier Morin/AFP/Getty Images

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

I saw this chart on Twitter the other day and it blew me away:

Published by the European Union last month as part of a survey1496931138385 about attitudes towards tobacco in Europe, the chart lists the percentage of daily smokers in 28 countries. At the top of the chart is Bulgaria, where 36 percent of the population smokes daily. Greece and France are close behind, with 35 and 33 percent respectively.