'Star Wars' Soldier Recruited to Fight Patent Trolls
Some of the greatest stories reach their climax when a hero who has been hounded by a villain doubles back to give chase, turning the hunter into the hunted. That’s what’s going on now in a fight between Cloudflare, an Internet content-delivery and security company, and Blackbird Technologies, a company that amasses patents for the sake of bringing lawsuits.
While a patent battle might not pump out adrenaline like Luke’s duel with Vader in “Return of the Jedi,” this one might still go down in history – especially since there’s a “Star Wars” bounty hunter involved.
Blackbird bills itself as no mere patent troll, but as a new, more efficient type of patent assertion entity. It doesn’t represent inventors, or even third-party patent-holding companies. Instead, it appears that Blackbird’s lawyers own the company, so they’re effectively representing themselves. (If you think that taking inventors out of the litigation process seems like a strange way to promote innovation, you’re right – although since Blackbird’s patent purchases involve what Blackbird has cryptically called “other good and valuable consideration,” it’s likely that the original inventors get some cut of Blackbird’s profits. 1 )
In March, Blackbird sued Cloudflare for infringement of a vague 1998 patent that covers technology used to add information to electronic communications, 2 such as inserting error messages when something goes wrong with a transmission. Instead of settling the lawsuit, as most targets of patent trolls do, Cloudflare vowed to fight in court. But that’s not all it did. Cloudflare also launched a frontal attack on Blackbird’s business.
A patent can be invalidated if someone can find clear evidence that the claimed invention wasn’t new at the time of patenting. But this isn’t easy. The evidence has to be pretty specific, and can’t have been cited and distinguished in the patent itself.
In “Project Jengo,” named after that Star Wars bounty hunter, 3 Cloudflare announced a $50,000 bounty (plus T-shirts) for this kind of ammunition to shoot down Blackbird’s patents. It’s apparently working: Patent bounty hunters have submitted documentation that can be used to make a case against the communications patent Blackbird asserted against Cloudflare, as well as a number of Blackbird’s other patents. Meanwhile, an anonymous donor has matched the $50,000 bounty offer, bringing the total war chest up to $100,000.
Why is Cloudflare doing this? When companies settle with patent trolls instead of fighting back, the trolls’ patents don’t get tested. Then – even if their patents are junk – the trolls can keep targeting companies. By standing and fighting, Cloudflare hopes to provide a public good, eliminating some low-quality patents that would otherwise be used against startups and others. Cloudflare’s response should also deter trolls from targeting Cloudflare in the future.
If this strategy becomes more common, it could provide some broader deterrence against patent trolling. But there’s something of a “swatting flies” problem: The U.S. Patent and Trademark Office issues so many low-quality patents that nobody can reasonably hope to kill all of them – at least not without a bounty as big as the Ritz.
So in the long run, legislative action will be needed to kill opportunistic patent trolling. But until that happens, Cloudflare is producing a compelling new hope in the “Patent Wars.”
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Fortune wrote that Blackbird’s chief executive, Wendy Verlander, explained "that the company is not a law firm and doesn’t use contingency fee arrangements for the patents it buys," but said she conceded, "It’s a similar arrangement."
The vowel swap from “Jango” to “Jengo” is presumably to avoid infringement on Lucasfilm’s trademarks.
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