Jared Dillian, Columnist

Vanguard's Irritating Perch on the Moral High Ground

If being a “nonprofit” is so good in the asset management industry, then why don’t we see it elsewhere?

Maybe asset management as a nonprofit works. 

Photographer: Peter Foley
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The folks at Wealthfront posted an entry on their blog a while back about why they were going to use Vanguard’s exchange-traded funds going forward rather than those offered by BlackRock. As you may know, Wealthfront is a “robo-advisor” that uses algorithms to diversify the money it manages for people across a number of ETFs. Wealthfront is not large, but it has the potential be large someday, so whose ETFs they use is a matter of some importance.

Here is the relevant section: