, Columnist
'Obama' Is Trump's Magic Word on Twitter
Slamming the ex-president plays great with his followers.
He uses his words.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
How can Donald Trump keep his millions of Twitter constituents engaged? A look at @realDonaldTrump's activity suggests a simple formula: Disparage Obama and the mainstream media, and say "America" a lot.
Trump is a far more avid tweeter than his predecessor, adding original posts (as opposed to retweets) at an average rate of almost 40 a week. In the first several months of his presidency, this has created a trove of information that -- thanks in part to programmer Brendan Brown, who has collected the missives into the Trump Twitter Archive -- can be downloaded and mined for insights into his and his audience's preferences and priorities.