Masters in Business

Scott Galloway and Digital Branding

An eclectic review of the digital-marketing landscape.

This week on our Masters in Business radio podcast, we welcome the return of Scott Galloway, professor of marketing at New York University’s Stern School of Business.

Galloway founded -- and sold -- several companies, including Red Envelope and Prophet, before starting L2, whose Digital IQ index tracks global rankings of brands’ digital competence across 850 data points.

Our conversation ranged from technology to retail stores to consumer branding to the rise of the millennial workforce to “the four horseman of technology” -- Inc., Apple Inc., Facebook Inc. and Alphabet Inc. (Google).

Galloway touched on why millennials are such a talented, inspiring and occasionally infuriating generation. He explains how advertising has become a tax on the poor and why the survival of all media is based on the amount of revenue derived from advertising -- the less, the better.

We also discussed fake news, bad tech acquisitions, why Fitbit Inc. is failing, how news has been weaponized by the far right, and why it’s never been easier to be a billionaire, but never been harder to become a millionaire.

You can hear the full show, including the podcast extras, on iTunesSoundCloud and Bloomberg. All of our earlier podcasts can be found on iTunes, SoundCloud and Bloomberg

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

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