Cathy O'Neil, Columnist

Meet Facebook, Your New Financial Regulator

Will the government outsource its responsibilities to internet companies?

Getting profiled.

Photographer: Chris Jackson/Getty Images
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Maybe it’s not so bad to have algorithmic overlords -- at least when they are pressured into protecting people rather than exploiting them.

Earlier this week, Facebook declared that it will no longer let certain kinds of advertisers engage in racial profiling. Specifically, it will prohibit credit, housing, and employment advertisers from using “ethnic affinity” categories -- marketing profiles that correlate strongly with race -- in deciding whom to exclude from their audience.