Barry Ritholtz, Columnist

Invest and Profit With the POTUS Indexes

A light-hearted but not entirely silly way to think about stocks in the Trump era.

January 10, 2017 at 3:57 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

Market-mover.
Photographer: Jim Watson/afp/getty images

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So the year begins and with it a new presidency. Everyone has ideas how best to invest your money. Simple indexing is the least expensive way to manage capital; no, smart beta is superior; this year we are told (once again) will be when active stock-picking makes its triumphant return.

Regardless of how you choose to allocate your assets, there is another way; a much better way; a method that cannot fail in its brilliance and simplicity. Go with the POTUS indexes.