Dana Telsey's Retail Research

Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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This week on Masters in Business, we speak with Dana Telsey, of the Telsey Advisory Group, a research firm she founded in 2006 that specializes in the study and analysis of retailers, real-estate investment trusts and restaurants.

Telsey, who was a top-rated Institutional Investor analyst for 13 straight years, emphasizes the importance of visiting stores, meeting shoppers, interacting with employees, looking at merchandise, assessing store traffic and seeing customer reactions. She notes that in every city she travels to for work or pleasure, she spends time looking at regional and national stores, as well as malls. What some people call shopping, to Telsey is economic research.

We also discuss the impact of online, what innovations retailers are implementing to compete, and how the landscape is constantly being altered by new technology. Cashier-less stores, buying online/pick up in stores and innovations in parking are all helping retailers in this competitive environment.

You can hear the full interview, including our podcast extras below, as well as at iTunesSoundcloud, and Bloomberg. All of our earlier podcasts can be found iTunesSoundcloud, and Bloomberg.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author of this story:
Barry Ritholtz at britholtz3@bloomberg.net

To contact the editor responsible for this story:
James Greiff at jgreiff@bloomberg.net