Battling the Tyranny of Big Data

We need technology that protects privacy and gives individuals control over personal information.

A face in the crowd.

Photographer: Peter Macdiarmid/Getty Images
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The data scientists writing the algorithms that drive giants like Alphabet Inc. (Google) and Facebook Inc. are today's technology wizards, and companies and governments increasingly use their creations -- often in secret and with little oversight -- to do everything from hiring and firing employees to identifying likely suspects for police monitoring. But there's a dark side -- and computer scientists warn that we'll need a lot more transparency if the big-data revolution is really to work for all of us.

In her recent book "Weapons of Math Destruction," mathematician Cathy O'Neil tells the story of Sarah Wysocki, a teacher fired from her job at MacFarland Middle School in Washington, after a computer algorithm churning through numbers on student performance judged her to be a poor teacher. Both students and parents consistently ranked Wysocki as an excellent teacher, yet she couldn't fairly challenge the decision because the company that developed the algorithm claimed a right to proprietary secrecy. Her firing stood despite near certainty that the algorithm, with the limited data it analyzed, couldn't have reached any statistically meaningful conclusion.