Barry Ritholtz, Columnist

Woe to Those Disrupted by Amazon

The company spots and exploits market inefficiencies that provide profits for other businesses.

December 21, 2016 at 3:55 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

The logo finally makes sense.

Photographer: David McNew/getty images

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What is Amazon.com Inc., exactly?

If you answered “an online book retailer,” then you haven’t been paying attention for like, oh, the past decade or so. What seems like a straightforward question is actually a much more complex and surprising inquiry than you might have guessed.