2016 Elections

From Mussolini's Slogan to Trump's Soundbite

Trump's utterances are weaponized sound, not speech.

He knew a good slogan when he saw one.

Photographer: Topical Press Agency/Getty Images

Donald Trump is getting lots of flak for allegedly retweeting a Benito Mussolini quote -- after a Gawker journalist set an elaborate Twitter trap for him. The joke is on the mastermind of the sting operation: The phrase “It’s better to live a day as a lion than 100 years as a sheep” did not in fact originate with the Italian dictator.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.