Justin Fox, Columnist

Stuff Keeps Getting Cheaper

Why have durable-goods prices followed such a different trajectory than other prices?

February 26, 2016 at 4:22 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

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Since 1995, durable goods (cars, televisions, computers and the like) have been getting cheaper in the U.S. That's even as the prices of services and nondurables have mostly kept rising.

In the chart above, prices are viewed using 2009 as the base year. Here's a chart using 1960 as the base instead: