, Columnist
The Strength of LinkedIn's Weak Ties
A sprawling network can be better than a tight community.
Dilettante or visionary?
Photographer: Paul David Morris/BloombergThis article is for subscribers only.
I’ve got a bunch of endorsements awaiting my approval to add them to my LinkedIn profile. Here’s the list:
Some of these are obviously jokes (although I bet I could put together a nice gift basket if I had to, I’ve swatted lots of mosquitoes and I eat meat), but even most of the ones that aren’t make me scratch my head. What does it mean that people I barely know have endorsed me for “Content Strategy” or “Social Media”? Most likely it means nothing at all -- endorsing someone takes too little effort to be meaningful.