Tech Unicorn Evernote Needs to Turn Into a Cockroach

Now that the startup magic is gone, survival is the goal.

Somewhere in the animal kingdom...

Photographer: Haruyoshi Yamaguchi/Bloomberg

The news last week that Evernote was cutting staff and closing offices gave me -- and probably lots of other people -- a fright. The note-taking app is a big part of how I keep track of my work and my life. If it were ever to go away…well, I’d rather not think about that.

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