Re/code's Sale and Life After Advertising

Is the subscription model for digital media better than the advertising model?

Re/code's Kara Swisher: I give up.

Photographer: Marla Aufmuth/Getty Images

After the tech news site Re/code sold itself to Vox Media, reports in Fortune and the New York Post noted that the deal was necessary because it’s just too darned hard to build a media company these days. Months before the Re/code sale, the long-running tech site Gigaom had shuttered, too.

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