Jim O'Neill, Columnist

Four Teams to Be Bullish on at Brazil's World Cup

Introducing Bloomberg View's World Cup 2014 series.

June 8, 2014 at 3:03 PM UTC

Jim O'Neill worked for Goldman Sachs Group Inc. from 1995 until 2013, serving most recently as chairman of Goldman Sachs Asset Management, and as the firm's chief economist from 2001 to 2011. Before joining Goldman Sachs, he was head of global research at Swiss Bank Corp. O'Neill is the creator of the BRIC acronym, which was derived from his thesis that Brazil, Russia, India and China would dominate growth in emerging markets. He is a member of the boards of the Brussels-based policy-research centers Itinera Institute and Bruegel. He earned a degree in economics from Sheffield University in 1978 and a doctorate from the University of Surrey in 1982. He lives in London.

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One of the things I enjoyed most in my professional career was indulging a couple of my favorite interests simultaneously -- football (which some of you call "soccer," for some reason) and economics.

On five occasions, I presided over the publication of special booklets about the World Cup and economics, starting in 1994 in my days at Swiss Bank Corp., and then for each tournament from 1998 onward at Goldman Sachs, all the way to the 2010 tournament World Cup in South Africa. Not only did I have a lot of fun but, judging by the huge reader response, so did many clients.