Navigating Charity's Fast and Slow Lanes

How can charitable organizations and philanthropies encourage donors to give more?
We're not that worried about getting him to give more. Photographer: Pius Utomi Ekpei/AFP/Getty Images

Imagine that you're running a charity. Suppose you have evidence showing that your charity is highly effective -- that you are really making a difference in people's lives. In your fundraising campaign, should you emphasize how effective you are?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.