Consumers Don't Want Cheap IPhones

Apple will have a hard time going down-market with iPhones.

This morning, the Wall Street Journal reports that Apple Inc. has told two suppliers it's cutting orders for the iPhone 5c, the cheaper phone that was supposed to fend off competitive threats from lower-cost competitors. The best guess is that even the cheaper iPhone costs too much; if you're going to pay $550 for a phone (without a contract), you're probably looking for something a little nicer than a cheap plastic case.

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