Mining Company's PR Campaign Backfires in India

On a recent visit to Bhubaneswar, the capital of the large eastern state of Odisha, I found the airport plastered with advertisements and slogans expressing the nurturing, socially conscious side -- caring for the poor, growth with inclusive values, creating happiness -- of the many steel and aluminum companies that have major operations in one of India's poorest but most mineral-rich and business-friendly states.

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