Amazon E-Library Is Publishing’s Profit Model: Virginia Postrel

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Nov. 14 (Bloomberg) -- Amazon.com Inc. is at it again. Tothe consternation of much of the book industry, the online giantis again offering digital titles for less than major publishersthink books are worth. And this time, the price is zero.

If you own an Amazon Kindle, as opposed to just using theKindle app on another device, and you also belong to thecompany’s $79-a-year Amazon Prime service, you can now “borrow”one digital book a month from the new Amazon Lending Library forfree. You can keep the book as long as you want, but you canhave only one at a time.