Netflix Debut Is Part of Billionaire Evangelical’s Power Play in Brazil
- Streaming service to broadcast biopic of Bishop Edir Macedo
- Evangelicals aim to double their presence in Congress in 2018
Edir Macedo is projected on a screen displayed outside a replica of Solomon's Temple during its inauguration ceremony in Sao Paulo, Brazil, on July 31, 2014.
Photographer: Paulo Fridman/BloombergThis article is for subscribers only.
Ahead of Brazil’s wildly unpredictable elections, one of the wealthiest and most powerful men in the country is expanding yet further the frontiers of his media and religious empire.
"Nothing to Lose," the rags-to-riches biopic of billionaire evangelical bishop Edir Macedo, debuted on Netflix Friday just months after its cinema release drew millions of Brazilians to the Universal Church’s latest marketing tool. It was the most successful film in the history of Brazilian cinema, according to TV Record, the television station controlled by Macedo.