Economics

The Man Who Teaches North Koreans About Business

  • Geoffrey See’s non-profit focuses on teaching business skills
  • Sees room for growth in infrastructure, retail, mining sectors

Pyongyang, North Korea.

Photographer: Ed Jones/AFP via Getty Images

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In 2016, Geoffrey See was jolted awake on a flight run by North Korea’s national carrier as smoke swirled through the cabin. Passengers sensed that the aircraft was descending rapidly, yet their panic was met with preternatural calm by a crew who insisted nothing was amiss.

The travelers sat in white-knuckled fear as the plane made an emergency landing. Hours later, they were forced to make their own alternative plans to continue the journey, with no compensation or explanation offered. The lack of communication didn’t surprise See, who was flying on state-run Air Koryo from the North Korean capital of Pyongyang.