Auto Industry Campaign Aims to Steer Trump Away From Quitting Nafta
- Carmakers, suppliers, dealers form coalition to lobby for pact
- Group to run digital ads in states with large auto presence
Nafta Ministers Extend Negotiations Into 2018
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Five groups representing automakers in the U.S. and around the world, along with suppliers and car dealers, have joined forces in a campaign to try to convince President Donald Trump that the North America Free Trade Agreement is worth saving.
With the Trump administration pushing to overhaul the pact that unites the U.S. with Canada and Mexico, the new coalition, Driving American Jobs, plans to campaign to keep Nafta’s auto provisions intact. The advertising campaign, estimated to cost more than $500,000, will run for four weeks, just as renegotiation of the trade agreement’s auto provisions heats up.