Ivana, Not Ivanka, Files for New Trump Trademarks

The businesswoman is releasing a new book, and she's moving to protect her name.

Donald Trump Jr., Ivana Trump, Eric Trump and Ivanka Trump on Sept. 21, 2015.
Photographer: Bobby Bank/WireImage via Getty Images

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Kim Bhasin and Lindsey Rupp

August 3, 2017 at 9:00 AM UTC

This article is for subscribers only.

As Ivana Trump, the fashion model turned businesswoman and ex-wife of U.S. President Donald Trump, prepares for the October release of a new book about raising her children, she’s seeking approval from trademark officials to protect her name in various entertainment and business services.

Trump filed a request with the U.S. trademark office in late June to safeguard her name for books, celebrity promotion services, television and radio shows, and motion picture production, according to government filings. The trademarks were filed as an “intent to use,” and won’t be final until they’re proven to be in commercial use.