Reebok Mocks Trump in Twitter Post Over Brigitte Macron Remarks
- Adidas-owned brand responds to president’s Paris comments
- Consumer brands shed some of their reticence about politics
Trump, Macron Deepen Alliance in Bastille Day Visit
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Adidas AG’s Reebok International took to Twitter to mock U.S. President Donald Trump for comments to France’s first lady that some saw as sexist, in a rare example of a consumer brand dipping its toes into politics and diplomacy.
After Trump told Brigitte Macron that she was “in such good shape -- beautiful,” the sports-shoe maker responded that there was only one situation in which it was appropriate for a man to make such comments to a woman: When someone finds “a forgotten action figure from your youth, unscathed after decades, in your parents’ basement.”