It's All About May as Premier Brands U.K. Election Her Own
- Prime minister presents Conservatives as ‘Theresa May’s Team’
- Campaign could help her get lawmakers to back her Brexit deal
Why the U.K. is Heading to the Polls… Again
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“THERESA MAY’S TEAM,” screamed the banner at a London campaign event. In much smaller letters underneath was the name of her party, the Conservatives.
The emphasis on her personal brand not only makes electoral sense -- the prime minister is far more popular than Labour leader Jeremy Corbyn going into the June 8 elections. But it will make lawmakers beholden to her when it comes to a vote on a Brexit deal.