Everything That Pollsters Could Get Wrong in U.K.'s Election

  • Turnout, samples and Brexit all create potential traps
  • ‘We won’t know until election day if they’ve fixed it’

Why the U.K. is Heading to the Polls… Again

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In 2010, they couldn’t conceive of a coalition government. Five years later, they didn’t think the Conservatives would win a majority. Few made the right call on the Brexit referendum. So what could go wrong in 2017?

As they prepare for the June 8 election, humbled political analysts point to the judgment calls they have to make that could affect how accurately they predict the margin of victory given the double-digit lead Prime Minister Theresa May’s Tories have over the opposition Labour Party.