Pot Industry Expects Trudeau Rebuff on Branding and Promotion
- Canopy fears ‘boring packaging’ will be counterproductive
- Legislation likely to punt key details to Canada’s provinces
Trudeau Pot Law Sparks Mergers
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The chief executive of Canada’s highest-valued marijuana company expects the government to impose strict regulations on packaging and advertising when it legalizes recreational use.
Prime Minister Justin Trudeau’s government is expected to unveil its proposed law Thursday, and is set to leave many of the details up to provinces. One of the key recommendations of a federal panel was that the government heavily restrict how marijuana is marketed and promoted.