Brooke Sample, Columnist

Got Your Eye on a Rolex? Watch the Stock Market

Luxury timepieces hit a low point in recent years, but Chinese consumers could be another key to a comeback.

February 28, 2026 at 1:00 PM UTC

Brooke Sample is an editor for Bloomberg Opinion and member of the editorial board. She was previously an editor at Metal Bulletin, Bauer Media Group and the Virginian-Pilot.

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Photographer: Charly Triballeau/AFP/Getty Images

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