Matt Levine, Columnist

Predicting the Big Game

Also Messiah manipulation, AI ads, crypto winter, Tether KYC and AI audits.

February 9, 2026 at 7:36 PM UTC

Matt Levine is a Bloomberg Opinion columnist. A former investment banker at Goldman Sachs, he was a mergers and acquisitions lawyer at Wachtell, Lipton, Rosen & Katz; a clerk for the U.S. Court of Appeals for the 3rd Circuit; and an editor of Dealbreaker.

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Yesterday was the Super Bowl of American football, which is also the Super Bowl of American advertising, and also increasingly the Super Bowl of American sports gambling, in which traditional sportsbooks take on newer prediction markets. Prediction markets have the momentum. Bloomberg’s Peyton Forte and Denitsa Tsekova reported on Saturday:

And Justina Lee and Ira Boudway wrote last week: