Brooke Sample, Columnist

Taylor Swift Puts Cartier on Gen Z’s Wi$h Li$t

Younger buyers are trading supersized watches for the luxury jeweler’s smaller, delicate timepieces.

December 6, 2025 at 1:00 PM UTC

Brooke Sample is an editor for Bloomberg Opinion and member of the editorial board. She was previously an editor at Metal Bulletin, Bauer Media Group and the Virginian-Pilot.

Timeless?
Photographer: Presley Ann/Getty Images

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