Should You Invest in a Ferrari or Gold?
The house that Enzo built is Europe’s premier automaker. But return on investment is slipping.
A 1990 Ferrari F40 at a Sotheby's auto auction in California in 2023.
Photographer: David Paul Morris/Bloomberg
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It’s hard to calculate the answer to that question — with the metal seemingly on its skyrocketing path (with lots of expectations for dramatic declines). What’s certain is that Ferrari is Europe’s premier carmaker — better than Mercedes-Benz and Porsche, whose falling fortunes are a headache for the German economy.