Brands Are Betting on Boomer Cash and Gen Alpha Attention
Older generations have the funds to spend, while the youth has the TikTok spotlight. Who will win the brand wars?
Labubu noodles? Worlds are colliding.
Photographer: Martin Lelievre/AFP
I’m Lara Williams, and this is Bloomberg Opinion Today, a generational clash of Bloomberg Opinion’s opinions. On Sundays, we look at the major themes of the week past and how they will define the week ahead. Sign up for the daily newsletter here.
Earlier this year, I was lucky enough to take a trip to Seoul. In between plentiful soju, kimchi and deep-fried chicken feet (my fiancé said they were “chewy,” I played the vegetarian card), I noticed something a little different.