Taylor Swift Can Sell More Than a Song
For luxury brands, being involved in viral pop culture moments can pay off in a major way.
Surprise songs.
Source: New Heights via YouTube
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The day after a Taylor Swift album announcement is always a circus, but The Life of a Showgirl has opened the zoo gates like never before. Everyone is sleuthing around for Easter eggs after last night’s reveal — on a sports podcast, no less! — about the pop star’s latest project, which contrary to what you might have heard, is not a loaf of cinnamon swirl sourdough bread.