Gearoid Reidy, Columnist

Nintendo Gamers Love Surprises. Investors Don’t

May 14, 2026 at 7:00 PM UTC

Gearoid Reidy is a Bloomberg Opinion columnist covering Japan and the Koreas. He previously led the breaking news team in North Asia, and was the Tokyo deputy bureau chief.

Nintendo investors want predictability. Photo: RICHARD A. BROOKS/AFP/Getty Images

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At Nintendo Co. headquarters in Kyoto, there should be celebrations.

Switch 2 has sold 20 million units since its release last June, becoming the company’s fastest-selling console of all time. It also has the top-grossing film of the year, with The Super Mario Galaxy Movie poised to cross $1 billion at the global box office.