Dave Lee, Columnist

Meta Is Killing Off Its Only Good Virtual Reality App

No AI, no gain.

Photographer: Randy Shropshire/Getty Images

As it seeks to build AI tools many users don’t want, Meta Platforms Inc. has sacrificed a high-quality product adored by droves. Supernatural, the virtual reality fitness app, is being wound down as part of the company’s cuts to its Reality Labs division.

Meta has never disclosed how many people use the app, which is available through a $9.99-a-month subscription. A Facebook group for users has more than 100,000 members. Many were in a state of mourning this week when they learned that while the app’s content will remain available for an unspecified period, no new content will be added. Presumably the app will gradually lose content as music licenses expire, though the company declined to confirm that.