, Columnist
China Is Now an Outdoors Nation
Professionals are embracing the outdoor look.
Photo: Fang Dongxu/VCG/Getty Images
Rolling Covid-19 lockdowns in China transformed the way people think about their health. As a result, many are starting to run, hike, or play tennis, influencing the way they live and dress.
The country is in the midst of a wellness boom, offering a rare bright spot in an otherwise struggling retail sector — and lessons for luxury players trying to reconnect with their most important market.
