How Spotify’s Video Podcasts Hijacked Talk TV's Playbook

Spotify Technology SA’s list of its top podcasts of the year didn’t offer much in the way of surprises — Joe Rogan, for example, is number one yet again, for the fifth year in a row. But one stat is noteworthy: Nearly half of those shows, 24 of the 50, also have a video version streaming on the platform. And Spotify video consumption has more than doubled year-over-year, thanks largely to podcasts.

It’s a striking explosion in popularity for what was once seen as an audio-only medium, and a telling one as well.