CNN Needs More Attention in Warner Bros. Bid
The journalism industry needs this brand.
Photographer: Brandon Bell/Getty Images North AmericaThe potential acquisition of Warner Bros. Discovery is the talk of the entertainment industry, with each new development fueling fresh speculation. That trend continued Tuesday when it was reported that the studio giant set a Dec. 1 deadline for second-round offers after receiving three non-binding first-round bids last week — from Paramount Skydance Corp., Netflix Inc. and Comcast Corp. — that could result in the sale of all or part of the media conglomerate.
Much of the discussion has centered on what the company’s streaming and studio operations, along with its vast and lucrative trove of intellectual property, would mean for the television and film business. Given the enduring cultural and commercial strength of Warner’s IP, such as DC Comics, Harry Potter, and The Lord of the Rings, that focus is understandable.
But not enough attention — or frankly, concern — has been directed toward what a Warner sale could mean for the journalism industry, especially since Paramount’s David Ellison is reportedly the only bidder interested in acquiring both Warner’s profitable Studios & Streaming division and its debt-ridden Global Linear Networks.