Patricia Lopez, Columnist

DHS Has Better Ways to Spend $200 Million Than This

November 25, 2025 at 12:30 PM UTC

Patricia Lopez is a Bloomberg Opinion columnist covering politics and policy. She is a former member of the editorial board at the Minneapolis Star Tribune, where she also worked as a senior political editor and reporter.

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The ads have been popping up on Fox News, Good Morning America, the Today Show and Univision. They feature Homeland Security Secretary Kristi Noem against a backdrop bristling with American flags, galloping past Mount Rushmore on horseback, or dressed as an ICE agent.

This is the $200 million ad campaign that has saturated television and social media for months, in which Noem issues stern warnings against crossing the US border illegally.