Trump Needs to Prove He Actually Cares About Affordability

It seems like no accident that Donald Trump decided to headline a gathering of McDonald’s fast-food franchisees. The president has an affordability problem with voters, and in a rarity, appears to be admitting as much.

I’m referring to Trump’s furious attempt to convince American voters that he is, in fact, focused on reducing the cost of living (housing, groceries, all of it). The issue is their top concern, as any public opinion poll will tell you. It’s the reason Trump became only the second defeated president to eventually be reelected. Voters believed the businessman was best suited to improve the economy.