, Columnist
The New Ferrari Is Pushing All the Right Buttons
Great news: The steering wheel of Ferrari’s 849 Testarossa comes with mechanical buttons.
Source: Ferrari
For some wealthy Ferrari NV customers the biggest thrill of 2025 wasn’t the launch of some flashy new technology or supercar model, but rather the prancing horse’s reversion to using simple mechanical buttons to control aspects of the vehicle.
When buyers were told the Italian carmaker is moving away from finicky touch-sensitive controls on the steering wheel and going back to buttons there was “big, big applause,” Chief Executive Officer Benedetto Vigna told Bloomberg TV last week, emphasizing that the company will henceforth use “digital where it’s needed, and physical where it’s needed.”