, Columnist
American Airlines’ Problems Started With No Seatback Screens
Margins are in a holding pattern.
Photographer: David Paul Morris/Bloomberg
When industries are highly competitive, company executives often can’t help but take shots at their rivals. This is certainly the case with airlines.
Last week, Andrew Nocella, the chief commercial officer for United Airlines Holdings Inc., described what constitutes a brand-loyal airline and why his carrier’s strategy of selling premium service is working so well. Nocella listed lounges that aren’t overcrowded, excellent food, great wine, seats with power outlets, high-speed internet and seatback video screens.