, Columnist
Your Ferrari Habit Is Becoming Too Expensive
Ferrari needs to do a better job of protecting the resale values of its cars, including the F80.
Source: Ferrari
Ferrari has created enormous value for its investors since an initial public offering in 2015. Now, the supercar maker must ensure it does so for customers too, by better protecting resale values.
On Thursday the Italian company explained how it plans to further increase earnings over the next few years and return billions of euros to shareholders. Superficially, all is well: Order books extend into 2027 and, compared with struggling luxury rivals like Porsche AG and Aston Martin Lagonda Global Holdings Plc, Ferrari’s profit margins are a class apart.