, Columnist
Nike Is Grinding Forward But It Needs a Hit
Nike Pegasus.
Photographer: Julian Finney/Getty Images EuropeNike Inc. Chief Executive Officer Elliott Hill paid tribute to the grit of Britain’s Lionesses, who rebounded from the verge of elimination in the UEFA women’s euro football tournament this summer to become champions.
“That is a team that knows what it takes to make a comeback,” he told analysts on Tuesday.