Andrea Felsted, Columnist

Armani Has Gifted Arnault a Luxury Prize

The late designer’s will sets up a potential takeover battle with the LVMH boss in pole position.

September 12, 2025 at 9:37 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

The late Giorgio Armani at a Paris show in January.
Photographer: JULIEN DE ROSA/AFP

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In the next big takeover battle in luxury, Bernard Arnault has been gifted the edge over other potential bidders.

Giorgio Armani’s will sets out conditions for the Armani foundation to sell an initial 15% of the fashion house to LVMH Moet Hennessy Louis Vuitton SE, EssilorLuxottica SA, L’Oreal SA or another company of similar standing within 18 months, Bloomberg News reported on Friday.